MoodFace & Brand
Hey, have you ever thought about how a brand’s story can become a living mood? I’d love to hear how you feel when a brand’s vibe shifts.
When a brand’s vibe shifts it’s like a sunrise turning into twilight – I feel the pulse change, the colors of its soul rearrange. My heart skitters between the bright promise of new colors and the familiar comfort of old hues, a little excited and a little nostalgic, as if the brand is rewriting its own mood in front of my eyes.