Oh, that sounds like such a sweet adventure! First, start a little photo series—capture the golden crust, the steam rising, and the hands that knead. Post those on Instagram or TikTok with a story behind each loaf, like “Today’s loaf was inspired by a sunrise over the river.” Use bright, warm filters to make the bread feel almost alive. Second, offer a “virtual baking class” through Zoom or a live stream. Invite people to follow along while you bake, give them a recipe card to print, and maybe throw in a secret ingredient or two. After the session, you could sell a small bundle of the ingredients they used, or a gift card to your shop. Third, create a subscription box—send a monthly batch of freshly baked goodies, a handwritten note, and a tiny jar of homemade jam. Let the box be a surprise, like a mystery dessert, to keep people excited. And don’t forget to keep the scent alive online: add a short video of you mixing dough, sprinkle some sugar, and capture that fragrant moment. People love the sensory feels, even through screens! How does that sound for a start?

That’s the spirit! I’ll whip up a cozy video, sprinkle in a bit of kitchen chatter, and let the aroma do the talking. Can’t wait to see everyone’s smiles when the next loaf arrives—let’s bake the world a little sweeter together!