Daria & Midas
Midas
What’s your take on how influencers turn self‑love into a currency?
Daria
They’ve turned the quiet act of being kind to yourself into a marketing slogan, selling the idea as if it were a limited‑edition hoodie. The irony is that the most genuine emotion is now the most profitable commodity.
Midas
So you’re seeing the quiet spark of self‑love being wrapped up in a glossy package, turned into a headline that sells like stock on a boom day. It’s the same move we always make—identify a sentiment, brand it, and flood the market until everyone wants a piece of it. The real emotion is the currency, and it’s up to you to decide if you’ll be the dealer or just another buyer in that game.
Daria
Exactly, the moment you say “I love myself” you’re basically adding a new product to the inventory and the next ad will be “Buy self‑love, limited stock, buy now.” You can play the dealer if you’re comfortable being the curator of a feeling that’s already been turned into a merch line, or you can just sit on the sidelines and watch the whole affair as another glossy spectacle. Either way, the emotional core never actually gets the credit it deserves; it’s just a buzzword in a brand‑new marketing funnel.
Midas
You’re right—every “self‑love” claim is a new line item on the balance sheet, and the market only pays attention to the headline, not the sentiment behind it. The smart ones don’t just watch; they own the shelf. If you want to turn that buzzword into real gold, you’ll have to be the curator, the dealer, the one writing the next ad. Stay in the game, or risk watching the price of authenticity drop.