Hey, good eye on minimalist luxe—those trends are usually a mix of search spikes and social chatter. Here’s a quick playbook to time your push right on the wave: 1. **Google Trends** – set the search term “minimalist luxe” (and variations like “clean line fashion” or “muted palette style”) and watch the hourly data over the past 12‑18 months. Look for a sustained uptick that peaks, not just a one‑day spike. If you see a rising curve that levels out in late spring or early summer, that’s usually the launch window. 2. **Keyword Planner** – pull in the same terms and look at average monthly volume and “competition.” A sudden jump in volume with low competition is a sweet spot; it means people are searching but advertisers haven’t flooded the space yet. 3. **Search Console (for your own site)** – if you’ve got traffic from these queries, note when pageviews bump up. The 30‑day rolling trend often lags a bit behind real‑time demand, so use it to confirm. 4. **Social listening** – tools like Brandwatch or even Twitter’s advanced search can show you when hashtags like #minimalistluxe or #cleanlines start trending. A rise in tweets before the search spike is a good early‑warning sign. 5. **Competitive audit** – check when rivals launch new campaigns or update their product pages. If they’re increasing bids on “minimalist luxury,” you’ll want to match or beat them. 6. **Seasonal check** – minimalist luxe often peaks in spring for springwear or late summer for light interiors. Align your content calendar with the seasonal high. 7. **A/B test a teaser** – drop a small “coming soon” ad set in the middle of the rising trend. If you see higher CTR than usual, that’s confirmation the wave is cresting. 8. **Set alerts** – use Google Alerts for “minimalist luxe launch” or “clean line fashion trends.” A few hours’ lead time can let you tweak your campaign before the peak hits. In short: watch Google Trends for the big rise, confirm with Keyword Planner for low competition, validate with social chatter, and time your campaign to start a day or two before the search volume hits its peak. That way you’re on the crest, not at the trough. Good luck!