So you want to turn those numbers into a story? Picture it like this: a cluttered screen is a noisy party—everyone’s shouting, no one can focus. A cleaner layout is the quiet corner where people actually listen. Show the data: less clutter, higher engagement, lower bounce. Tie it to the user’s peace of mind—less overwhelm means more trust and longer visits. And sprinkle in a punchline: “Less is more, because your audience doesn’t have time for a scavenger hunt.” That’s the narrative that sells.