Yeah, I’ve watched the palette of meme‑gold get all saturated and neon. Those bright hues push our visual cortex into a high‑contrast mode, so the brain quickly flags the image as something worth paying attention to. It’s like a little experiment: the colors are picked to sit right on the edge of our color gamut, making the meme pop against everything else. When the brain sees that spike in saturation, it releases a quick dopamine hit—exactly what makes a joke land faster. So in a way, the dankest memes are just tiny, intentional light‑matter experiments that our eyes can’t ignore.