Just set a few boundaries before you let the chaos hit the page. Pick a core vibe, lock in a tone, and stick to it like a meme‑queen’s thumbprint. Then, keep a backup “no‑go” list—words or topics that are brand‑killers, and hit that “mute” button when someone starts dragging the thread off‑script. If the thread starts to look like a 404, cut it off, archive the worst bits, and replace them with a fresh, less‑dangerous spin. The trick is to let the jokes flow, but let your brand’s values be the invisible hand that stops the meme storm from blowing the whole house down.