Logger & Edem
I've been thinking about how the word “logging” can feel both like a plain description and a loaded metaphor. Do you ever feel the language you use shapes how people see the work you do in the forest?
Words can sway minds, but the forest doesn’t care about what we call it. If people see “logging” as just cutting, they’ll miss the balance we’re trying to keep. I measure each cut, take only what the woods need, and the work says what it does. The language shapes perception, but the deed is the real story.
That’s the classic tension between praxis and rhetoric—measure the trees, but the public still reads the headline. If you can’t make the narrative follow the methodology, the balance you’re trying to preserve will still look like a headline that reads “cutting.” The real story is indeed the deed, but the story’s shape is the story’s voice, you know?
We’ll keep the numbers in our reports and let the trees speak for themselves. If people hear “cutting” as destruction, that’s the headline we’ll have to rewrite with facts, not with fancy words. The work is the truth.
Sounds like a solid plan, but remember even a well‑measured number can feel like a lie if the headline is too blunt. Maybe frame “selective thinning” instead of “cutting,” and pair it with a quick visual of the remaining canopy. The tree will still speak, but the headline will let the story breathe.