EthanScott & LiorAshen
EthanScott EthanScott
LiorAshen LiorAshen
EthanScott EthanScott
Ever wondered how a film star could leverage micro‑subscriptions on a streaming platform to turn passive viewership into active revenue streams?
LiorAshen LiorAshen
Sure, think of micro‑subs as the side‑kick to your blockbuster. You give fans a backstage pass for a small monthly fee—exclusive scenes, Q&A, early clips. It turns passive viewers into a steady revenue stream, plus you keep the buzz alive. The trick is to keep the perks fresh and make the cost feel like a no‑lose VIP upgrade.
EthanScott EthanScott
Nice framework—just make sure the tiered perks align with data on what drives churn. Think micro‑subs as the upsell, not the core; the core still needs to be sticky. Keep the cost low, the value high, and iterate fast. The real edge comes from linking the micro‑content to larger, evergreen assets that keep the audience engaged for months.
LiorAshen LiorAshen
Exactly, you treat the micro‑subs like a backstage pass, not the main show. Keep the core so addictive it sticks, then sprinkle those little extras like seasoning—cheap, high‑value, and tied to your long‑term assets. Iterate faster than the competition and the audience will keep paying for the next bite. Trust me, a well‑paced upsell keeps them coming back.