Apex & Lillix
Apex Apex
Lillix Lillix
Apex Apex
If we’re aiming to crush the competition in a new market, what’s the first move you’d make? I’m all about data‑driven execution, but I’m curious to hear your playbook.
Lillix Lillix
First move—pick the market’s biggest assumption and shatter it. Flip the narrative, make the rest of the data follow. That’s the shock you need before the spreadsheet even catches up.