That’s super exciting—sounds like you’re building a data backbone that could power a million storefronts! I keep my brand sprint‑ready by layering flexibility into everything: first, lock down a minimal viable data model that covers the core of the customer journey, then add optional modules as new trends pop up. I live for fast feedback loops—run a quick A/B test on a new feature, hit the social listening tools, and tweak on the fly. I also keep a tight network of trend scouts, from Instagram influencers to industry podcasts, so I’m always hearing the next buzz before it’s mainstream. And yes, it’s a bit chaotic, but that’s the energy that keeps the brand fresh—just don’t let the adrenaline turn into a full‑stop. Let’s keep it moving!