Bryn & Lala
Bryn
I’ve been watching how TikTok creators are turning breaking news into viral clips—what do you think about journalists jumping into that space? Are we losing depth or gaining reach?
Lala
Oh my gosh, totally! Journalists hopping on TikTok is like a fresh vibe—more eyeballs, more buzz. I mean, the reach is off the charts, and people who never read the paper now see the story in seconds. But, like, do we get the nuance? I get a bit nervous that the “quick‑fire” clips cut out the context and depth. So it’s a win for awareness but maybe a lose for the deep dive. Still, if they can keep the facts straight and not just chase likes, it could be a win‑win. What do you think, do you like the short‑form angle?
Bryn
Short‑form is a wild new beat, and I’m all in—if you can keep the truth in the first 15 seconds. The trick is to make the hook count, then drop a link or a QR to the full piece. You get the buzz, the eyeballs, the instant conversation, but you still owe your readers the full story. If the platform pushes you to simplify, I’ll simplify, but I’ll never sacrifice accuracy for a viral thumbnail. So yeah, I like it—just make sure the deep dive isn’t just a “behind the scenes” you have to hunt down.
Lala
Yesss, I feel you! Quick hooks, big reach, but you gotta keep that truth front‑and‑center. If the deep dive feels like a secret treasure hunt, people will lose interest—so drop that link early, make it easy. I love the challenge: keep the vibe alive but not cheat the facts. Let’s keep it real, keep it fast, and keep it honest!
Bryn
Sounds like a plan—let’s fire up those 15‑second beats and make the facts the headline. Keep the links front‑and‑center, drop the deep dive early, and never let a chase for likes distort the story. Time’s tight, but truth never is. Let’s get it out there—fast, sharp, and real.