Oh my gosh, totally! Journalists hopping on TikTok is like a fresh vibe—more eyeballs, more buzz. I mean, the reach is off the charts, and people who never read the paper now see the story in seconds. But, like, do we get the nuance? I get a bit nervous that the “quick‑fire” clips cut out the context and depth. So it’s a win for awareness but maybe a lose for the deep dive. Still, if they can keep the facts straight and not just chase likes, it could be a win‑win. What do you think, do you like the short‑form angle?