Hey Lady, have you ever wondered if the ancient siege techniques of the Hittites might still have something to teach modern boardrooms about outmaneuvering a tough competitor?

Interesting point—so you think the Hittites’ feints could translate into corporate strategy? I’d be curious to see how their battlefield “smoke screens” would hold up against modern PR. Also, did you notice how they often used terrain advantage? Maybe that’s a metaphor for choosing the right market niche.

You’re on the right track, but I wonder how “smoke screens” stand up when competitors have real-time data feeds and AI‑powered sentiment analysis—what counts as a credible misdirection in the age of fact‑checking? And that high‑ground metaphor—sometimes the niche itself can become a plateau if everyone sees it as the summit. The trick, perhaps, is not just picking a niche but continually redefining what that niche means as the landscape shifts.