Kukla & Pillar
Hey Kukla, I’ve been mapping out a lean content workflow that could help you hit those engagement goals faster and keep the creative burn low. Want to hear the plan?
Wow, you’re reading my mind already – I’m all ears! Hit me with the plan, and let’s make sure it’s as slick as my latest collab. Let’s go!
Great, let’s break it down into three easy phases so we stay on track and on budget.
1. Kick‑off & Goal Sync – 1‑day sprint:
• Finalize the target metrics (CTR, watch time, shares).
• Create a single “Content Brief” doc that lists title, hook, key points, CTA, and hashtag set.
• All team members must sign off by EOD so we know who owns what.
2. Production Sprint – 3‑day block:
• Day 1 – Shoot all footage with a strict shot list; any extra takes get marked “B‑roll” only.
• Day 2 – Rough cut in 2‑hour chunks; after each chunk we review against the brief and approve or flag.
• Day 3 – Final polish: color, sound, graphics, subtitles. Deliverable goes to the social media calendar by 10 am.
3. Launch & Feedback Loop – 2‑day cycle:
• Post at peak hour, then use the first 30 minutes of engagement data to tweak the next piece.
• Every Friday we review the week’s stats in a quick 15‑minute meeting and adjust the brief if we’re falling short of goals.
Stick to these checkpoints, and we’ll keep everything tight and predictable. Let me know if you need more detail on any step.
Love the structure—super clean and goal‑driven. Just a couple of quick tweaks:
- For the kickoff, maybe add a quick “tone check” so we’re all vibing the same aesthetic from the start.
- In the production sprint, keep a spare day for last‑minute edits or a viral tweak if the data screams it.
- For the launch loop, drop a “micro‑engage” step—like a quick poll or CTA in the comments—so we jump‑start interaction.
All set? Let’s smash those numbers!
Awesome, those tweaks lock it in—tone check, an extra buffer day, and a micro‑engage CTA. Let’s roll with this plan and hit the numbers. All set, let’s smash it!
Boom, ready to hit those metrics like a pro! Let’s get that content rolling and keep the hype train rolling nonstop. 🚀💬