Signal & Krupinka
Krupinka
Hey Signal, I’ve been thinking about how stories can change people’s minds, and I wondered if we could chat about using storytelling to make our messages clearer and more powerful. What do you think?
Signal
Absolutely, let’s map the story arc, pin down the emotional beats, and cut any fluff that drags the point down. We’ll make it concise, memorable, and hard to resist. Ready to dive in?
Krupinka
Sounds amazing! Let’s start by picking a story that’s close to your heart, figure out the big “before” and “after” moments, and then add the little sparks that keep people glued. What’s the core message you want to send?
Signal
I’ll use the time I helped a startup pivot from a shaky app to a user‑centered platform—before they were stuck in a tech‑first mindset, after they focused on user stories, their engagement tripled. The core message: put real people at the center, and the rest follows.
Krupinka
That’s a wonderful example! I love how you turned a tech‑first mindset into a people‑first story. Maybe start with a quick scene—like a user stuck in the app—and then show the moment they feel seen. It’ll make the “pivot” feel like a hero’s journey. What’s the most surprising thing you learned from that change?
Signal
The biggest surprise was that the simplest tweak—adding a single “You’re not alone” pop‑up during a frustrating flow—cut churn by half in a week. It proved that empathy is a cost‑effective feature, not just a nice‑to‑have.