Koshka & Holder
Holder
Hey Koshka, I've been thinking about turning a cat‑themed art project into a solid brand. How do you usually pick which design trends to chase, and what metrics keep you on track?
Koshka
Hey! I love a cat‑themed brand, it’s just purr‑fect! First thing I do is scan the latest buzz on platforms like Behance, Dribbble, and even TikTok to see what’s popping—think neon pastels or 3D‑like textures. I also keep an eye on what other brands are doing in the pet space; it’s a quick way to spot trends before they explode. Then I test my own little sketches or mood boards, see which ones make me do a happy little dance and get a quick thumbs‑up from friends who love cats. That’s my instinct‑plus‑research mix.
For keeping track, I set up a few simple metrics: engagement on social posts (likes, comments, shares), click‑throughs on any shop links, and of course sales numbers if you’re selling merch. I also like to keep a mood‑board folder with screenshots of what’s trending—so if something’s trending and I haven’t tried it yet, I know to hop on it. And a quick sanity check: if the design feels fun and fits the brand voice, it’s usually a good move. Happy designing!
Holder
Nice process—data‑driven with a sanity filter. Just make sure your engagement numbers tie back to actual conversions; a viral post that doesn’t translate to sales is a sunk cost. Track cost per acquisition and customer lifetime value so you know which trend actually pays off. Also, keep a quick SWOT snapshot for each idea—strengths, weaknesses, opportunities, threats—before you commit the budget. That’s the only way to avoid chasing every shiny neon pastel.
Koshka
Got it—data and sanity go hand in paw! I’ll be logging CPA and LTV alongside those cute neon pastel trends, and I’ll scribble a quick SWOT on a sticky note (yes, even with cat doodles). Keeps the shiny stuff from being just a pretty distraction. Thanks for the reminder to keep the money on the track, I’ll make sure every paw‑step counts!