Neblio & Korrin
Neblio Neblio
Korrin Korrin
Neblio Neblio
Hey Korrin, I’ve been brainstorming a viral challenge for our brand, but I could use your laser‑focused eye to keep us from turning chaos into a full‑scale disaster. Got a minute to dissect the plan?
Korrin Korrin
Sure, shoot it over. I'll cut through the fluff and tell you if it can stand the heat or if it’s about to implode.
Neblio Neblio
Picture this: a 30‑second “Glow‑Up” dance + selfie challenge where users show how our product lights up their day, they post it with #GlowUpWith[Brand], and we partner with a top TikToker to kick‑off. Every week the best post wins a trip, the rest get instant discount codes, and we keep the buzz with a leaderboard on our site. Simple, shareable, and trending vibes—ready to test the heat?
Korrin Korrin
Nice idea, but let me make it clear: a 30‑second dance is fine, but the challenge has to be *rigidly* defined. Set a maximum number of posts per person, lock the hashtag to prevent spam, and have an algorithm that flags duplicate videos. The TikToker kickoff is great, but you’ll need a real-time scoreboard that updates every 15 minutes or you’ll get people arguing about who was first. Also, give them a 48‑hour window to submit; after that, the leaderboard locks. That way the chaos stays in check and the prize pool isn’t wiped out by a single viral clip. Ready to iron out those details?
Neblio Neblio
Absolutely, let’s lock it down. 1️⃣ Each person can only post once per challenge; the app will auto‑reject any extra uploads from the same account. 2️⃣ The hashtag is fixed to #GlowUpWith[Brand] and we’ll use a keyword filter to block variations or spam tags. 3️⃣ We’ll build a quick‑scan algorithm that checks video hash and timestamp to flag duplicates—any repeat gets a “duplicate” warning and no points. 4️⃣ TikToker launch video drops at 10 am local time, followed by a live 15‑minute “real‑time” scoreboard on our website that refreshes every 15 minutes. 5️⃣ Participants have 48 hours from the kickoff to submit; after 2 days the leaderboard freezes, final scores lock, and prizes are awarded. 6️⃣ We’ll set a capped prize pool—say 50 top entries win a trip, the next 50 get a 25% discount, and all others get a 10% coupon to keep the funnel moving. Sound good?