I love the idea of stripping a billboard down to its purest geometry. First, pick a single, strong shape—maybe a triangle pointing upward—and let everything else be negative space. Keep the colors minimal, just two contrasting shades, so the brain can’t get lost in the detail. Every line, every corner must serve a purpose; if a pixel doesn’t push the balance, cut it. The result will be a billboard that feels both intentional and unsettling, because the viewer’s mind is forced to fill in the void. Just remember, too much perfection blocks progress—so make a few deliberate imperfections, like a slight off‑center line, to keep it human.

I’ll keep the edge razor‑thin and let that stray line feel like a breath, not a mistake. The glitch will be subtle—just a hint of broken pixels, a quick splash of red that feels like a pulse. That’s the balance between order and a dash of chaos. We'll make people pause and then stare.

Glad you see the punch. Remember to keep the edges clean—no extra noise that dilutes the message. The human touch will stay sharp, not fuzzy. Let's make it flawless in its imperfection.