You know, the truth is, tech has the tools to make sustainable fashion real, but the industry still loves to play the hype game. If the supply chain can be traced, waste cut, and materials truly recycled, then it could work. Right now it feels more like a marketing buzz than a solid, global shift, and until the bottom line follows the green line, it's just another glittering promise. The only way to see it through is to keep digging and hold the designers to their claims.