Jago & Jenna
Jago Jago
Jenna Jenna
Jago Jago
Ever noticed how a single well‑chosen narrative can flip a boardroom? I’d love to hear your take on what makes a story so persuasive, especially when the stakes are high.
Jenna Jenna
I think a story works best in a boardroom when it makes the audience feel the stakes in their own skin, not just on paper. When the narrative aligns with their hopes, fears, or values, they start to see the problem and solution as part of their own story. That’s why a single, well‑chosen narrative can flip a boardroom.
Jago Jago
Good point, but the real win comes when the audience sees themselves as the protagonist, not just a spectator. Think about flipping the narrative so the stakes feel personal—like a call to action that’s theirs. Got a project where you could try that?
Jenna Jenna
Absolutely – it’s all about making the reader feel the pulse of the story. I’m currently working on a short piece for a climate‑action nonprofit that flips the script so the protagonist is literally “you.” Instead of telling people what’s happening, I invite them to picture the next decade in their own backyard, to see the choices they make as the plot of their own life. That way the call to action isn’t a distant goal, it’s a personal promise.
Jago Jago
Sounds like a solid hook—turn the audience from observers into actors. The trick is to keep that personal promise sharp enough that it feels urgent, not just hopeful. If you can tie the next decade’s outcomes to tangible choices they’ll actually make—like the type of cars they drive, the waste they keep—then the story stays in their head until the next board meeting. How are you framing the payoff?That’s a strong foundation. Keep the payoff tied to concrete choices—like the type of cars they drive, the waste they keep—so the stakes feel immediate. How are you structuring that payoff?
Jenna Jenna
I’m framing the payoff in a two‑step way. First, I list the concrete choices people can make now—swap that diesel for an electric, bring a reusable bag to the market, install a smart meter. Then I show the ripple: “In ten years you’ll own a lighter, cleaner home, the city’s air is a little cleaner, and the wallet’s a little heavier.” The key is to keep the language tight and visual, so it feels like a personal check‑in that you can’t ignore until the next board meeting.