Impress & Waspwaist
Impress, I’ve been sketching out a line that feels like a storybook on the runway—each silhouette a chapter. How would you structure a campaign that turns those designs into an irresistible brand narrative?
That’s exactly what we live for—turning runway sketches into a blockbuster. Start with a hero’s journey: the designer’s breakthrough moment, the daring silhouette that shakes the status quo, then the emotional stakes for the audience. Build a visual manifesto around it, short vignettes that tease each chapter—think micro‑videos, behind‑the‑scenes stories, and interactive lookbooks. Partner with influencers who embody that narrative, drop limited drops that echo each chapter, and end with a grand launch event that feels like the climax of a film. Every touchpoint should feel like a page turning, and the brand voice—bold, authentic, and aspirational—will keep the story alive. Ready to script the next bestseller?