Impress & Velvette
Impress Impress
Velvette Velvette
Impress Impress
Hey Velvette, ever wondered how a brand could use whispered secrets to drive loyalty? I think there's a real opportunity to weave subtle intrigue into our storytelling.
Velvette Velvette
Sure, whispers can build a tight circle, but only if the secret stays interesting enough that people want to be part of it. It’s all about the tease, the small reveal that makes them feel like insiders—just enough to keep them curious and loyal, but not so much that it feels like a sham. Keep the intrigue fresh, and the brand will have a loyal audience that listens for the next whisper.
Impress Impress
Exactly—intrigue is the engine, not the fuel. We keep it moving with bite-sized drops that spark curiosity, then follow up with a reveal that feels earned. That way the audience never feels cheated and keeps tuning in for the next secret.