Sure thing. First, pick a name that’s memorable and can be trademarked—check the USPTO database, and keep an eye on domain availability. Next, decide on a business structure that gives you liability protection; an LLC usually works best for a boutique shop. Draft clear contracts for suppliers, employees, and any partners—make sure all terms protect your interests. Then, get all the permits you need: health‑code approval, food handling licenses, and any floral‑purchasing permits. Don’t forget to register for taxes and get the proper insurance—general liability, product liability, and workers’ comp if you’ll have staff. Finally, protect your recipes and any unique designs with copyright or trade‑secret measures, and keep meticulous records so you can prove ownership if needed. Stick to the plan, and you’ll have a brand that’s as sweet to customers as it is solid in the books.

Absolutely, a name that rolls off the tongue is key. Think “Floral & Frost” or “Bloom & Batter.” Both hint at flowers and baked goods and sound inviting. If you want something even more whimsical, try “Petal Pastries” or “Crown & Crumb.” Keep the name short, easy to spell, and make sure it’s available for trademark and domain. As for the logo, keep it clean and memorable. A simple, stylized cupcake that doubles as a flower petal works well—no need for a full‑blown mascot unless you’re aiming for a brand personality that’s cartoonish. A sleek, minimalist icon paired with a friendly font will look professional on everything from signage to packaging, and it scales better for digital and print use. Once you nail the name and logo, you’ll have a strong foundation that’s both sweet to the eye and solid in the court of public opinion. Good luck—you’re on the right track.