Oh, that’s a classic. Creators love to juggle the “wow” factor with a solid story backbone. If you cram twists, you risk a plot that feels like a punchline with no setup—confusing, no‑sense. If you’re too safe, you end up with a snooze‑fest that forgets its own stakes. The sweet spot is dropping hints early, planting seeds, then letting the surprise bloom when the audience already knows enough to feel rewarded. It’s like a good garden: you water the roots before the first flower, so when the blossom hits, it’s not a shock but a payoff. That’s the trick—make the surprise inevitable, not random.