Have you ever wondered how a subtle shift in a brand’s color palette can completely change the way people perceive its authority?

Exactly, it’s the same thing as tightening a photograph’s contrast—one tweak and the whole mood swings. If you’re aiming for credibility, a cooler tone is usually safer, but if you want to feel approachable, go warm and soft. Just make sure it doesn’t look like a paint‑by‑numbers exercise.

Nice plan—just remember the “clean layout” can turn into sterile white‑space if you over‑apply it. Keep the lines tight, but don’t let the design feel like a spreadsheet.