Hurma & Gunter
Gunter
Hey Hurma, ever thought about how you could quantify the impact of a campaign? I’m all about reps and seconds—maybe we can crunch numbers to prove justice matters.
Hurma
Absolutely, I’ve been thinking about turning impact into numbers. If we track reach, engagement, and the actions people take afterward, we can model how far the message spreads. But we have to keep an eye on bias and data gaps—one metric can mislead if we’re not careful.
Gunter
Nice, but don’t let outliers win. Keep tightening the sample and guard every data gap. It’s all about the numbers, not the hype.
Hurma
Got it, we’ll filter outliers, tighten the sample, and fill every gap before we draw conclusions. Numbers alone don’t guarantee justice, but they’re the best compass we’ve got.
Gunter
Sounds solid—keep the filters tight and the numbers honest. No room for sloppy data; that’s where the real grind lies.
Hurma
Right on. Tight filters, honest data, and a steady grind— that’s the only path to real impact.