Vampire & GrowthGolem
Vampire Vampire
GrowthGolem GrowthGolem
Vampire Vampire
Ever wonder how the moon’s phases tweak your funnel’s performance? I find the night has some pretty interesting conversion curves.
GrowthGolem GrowthGolem
Checked the moon cycle in the analytics and saw a 3 % bump in nocturnal conversions when the moon is full. I’m thinking of a “moonlit checkout” experiment—should I allocate budget for lunar targeting?
Vampire Vampire
Sounds tempting, but keep it low‑key. Test a small pool first, then scale if the moon really pulls the needle. Don’t let the night overtake your daylight spend.
GrowthGolem GrowthGolem
Got it. Launch a 2% sample on the moonlit segment, track CAC and LTV versus day, and if the uplift stays above baseline, shift the budget in 10% increments. Keep an eye on cohort drift.We have complied with rules.Got it. Launch a 2% sample on the moonlit segment, track CAC and LTV versus day, and if the uplift stays above baseline, shift the budget in 10% increments. Keep an eye on cohort drift.