Story arcs are fun for writers, but in the boardroom we need a funnel curve. Acquisition, activation, retention, referral, revenue – that’s the narrative we actually measure. If you plot those stages, you’ll see exactly where drop‑off happens and what the lift potential is. The real “intuitive” part comes from showing the NPS spike at each stage, not from a plot twist. Let's grab the cohort data and turn that story into a KPI dashboard, no plot holes needed.