Nice, double share is solid lift. Run the conversion funnel: click‑through, time on page, and next‑action. If the cat GIF pulls 200 extra shares, and each share is worth $5 in downstream revenue, that’s $1,000 gross. Subtract $200 for GIF hosting and $50 for bandwidth, you still have $750 profit—almost 750% ROI. Keep the funnel optimized, test a third variant with a meme overlay, and monitor cohort retention. More cats, more data, more money.