Lurk & Goldfinger
I’ve been mapping how data leaks can suddenly shift the value of a luxury brand, and I’d love to hear your take on turning that risk into a quick win.
Sure thing. Think of a leak as a catalyst for urgency, not a catastrophe. Drop a limited‑run line that references the breach, tout the new security upgrades, and launch a premium PR blitz. The hype and higher price give you a quick lift while you tighten the data locks for the long haul.