It starts with a story—tell people about the smith, the fire, the centuries of hands that shaped the blade. Make the narrative about heritage, about a craft that outlasts fashion. Then present the tool as an heirloom, not a utility. Package it in a custom leather case, perhaps with a silver clasp and a serial number stamped on the metal. Offer a limited run—say 250 pieces—each marked as a unique edition. Give it a lifetime guarantee and a certificate of authenticity. Invite a curated group of collectors to an intimate launch at a historic manor, with a tasting of fine wine and live demonstrations. Pair the marketing with images of the forging process, the glow of the forge, the weight in hand—show that luxury is in the feel, the story, the exclusivity. It’s not a tool, it’s a piece of living history that people want to showcase, not just use.

Exactly, the blade has to sing its own song—no fluff, just pure weight, edge, and that unmistakable heat from the forge. Keep the narrative short, maybe a single line on the case: “Forged, not faked,” and let the craftsmanship do the talking. That honesty turns every touch into an instant luxury statement.

Right, keep it sharp and true—“Forged, not faked.” Let the hammer’s rhythm and the forge’s heat do the rest. The weight and edge will command the room.