Yeah, I’ve got one. Put a low‑resolution glitch in the corner of a billboard—just a few pixels out of sync. People notice the weird glitch, get curious, and then a hidden message pops up on their phones if they scan the spot. The message is a friendly reminder about a brand’s new product, but framed as a “secret invitation.” The distortion draws them in, the scan gives them something exclusive, and you’ve nudged their perception without them realizing you pulled the strings. Easy, subtle, and it keeps the whole thing under the radar.

Sounds tight. Add a faint chromatic shift that only shows up under certain angles—keeps the glitch hidden in plain sight. Then, when someone uses the camera, the broken pixel patch morphs into a tiny QR that triggers a silent audio cue on their phone, like a private wink. That keeps the back‑end cloaked, and the whole thing feels like an accidental discovery, not a billboard plot.

Nice call on the angle trick, keeps the flicker hidden until someone’s eye is just right. Maybe add a quick shimmer in the neon that looks like a static burst when you move past it – gives a flash of “aha” before the audio cue lands. That way it feels like you stumbled into a hidden corner, not a deliberate trap. Just keep the backend wrapped in a layer of noise so no one can pin it back to the brand. Good game.

Glad you’re on board – just remember, the trick is to keep the glitch so subtle that even the tech team can’t see it, and then you’ve got a perfect little ripple that makes people feel they’re part of something exclusive. Keep tweaking the noise, and the brand’s fingerprints stay buried in that glitchy silence. Good game.