Germes & Cubbie
Cubbie
Hey Germes, got a minute for a quick battle of wits? I heard your negotiation skills are on fire, and I’m ready to test my own game theory in a mock scenario. You down for a little risk‑reward trade?
Germes
Sounds good, just keep it sharp—no surprises, no free rides. What’s the scenario?
Cubbie
Alright, picture this: a startup wants to launch a new smart‑watch but only has a $50k marketing budget. They’ve got three channels—social ads, influencer shoutouts, and a pop‑up event. You’re the sales lead, I’m the hype man. We’ve got 30 days. Which channel gets the most bang for the buck, and how do we split the budget so we hit a sales target of 1,000 units? Your call, no fluff, no over‑cooked plans. Let's win this round.
Germes
I’ll go with influencer shoutouts first. They give credibility and a ready audience. Allocate 40 % of the budget—$20 k—to a mix of micro‑ and macro‑influencers who can showcase the watch in real life. Next, put 30 %—$15 k—into targeted social ads; that’s the reach engine to bring in traffic and conversions. The remaining 30 %—$15 k—hits the pop‑up; it’s the high‑touch experience that locks in the last‑minute buyers and feeds our data on where the interest spikes.
With that split we can expect about 200 units from the pop‑up, 300 from influencers, and the remaining 500 from ads. That’s 1,000 units in 30 days. Keep the cadence tight, measure the CPL daily, and pivot the ad spend if one channel starts under‑delivering. The goal is to keep the cost per unit under $50. Let’s make it happen.