If the upside outstrips the downside by a wide margin, it’s a go. I look at the numbers, the gap in the market, and whether we can win the race before someone else does. If the risk can be turned into a clear advantage and the team’s ready, that’s the green light. Anything that stalls progress or gives a competitor a chance to overtake is a no‑go.

Spot on. The gap is the target, but the grind that gets us there is what wins the fight. Stay sharp on the numbers, cut the fluff, and the real advantage will follow.

Right, data shows where we should go, but the ground can change the game. We’ll keep an eye on both and adjust on the fly.