Fobas & Funnel
Hey, I’ve been noticing how random city sounds and stray graffiti seem to line up with the best spots to find inspiration—ever spotted a broken light or a faded tag that actually points you to a shortcut for your next big project?
Absolutely, I’ve caught a few of those city breadcrumbs. One time a flickering street lamp cast a shadow that turned out to be a shortcut through a maze of alleyways straight to a rooftop garden where I mapped out a whole new campaign. Another time a faded tag on a brick wall spelled out a simple “GO” in spray paint—so I followed the line and landed at the coziest coffee shop that became the launch pad for my latest pitch. The trick is to keep a quick mental checklist: spot the cue, note its vibe and location, then test if it lines up with your goal. If it does, chase it. If it doesn’t, move on. That’s how the city turns randomness into a roadmap.