Frame & Plastique
I’ve been mulling over the idea of using a single photo to completely subvert a fashion trend—like turning haute couture into a visual joke. How would you approach that?
First, pick the trend you want to stab in the face—say, that ultra‑minimalist, sculptural runway look. Then grab a camera, a single location, and a model that can hold the line between dead seriousness and pure absurdity. Put the model in the couture piece but twist it: let a giant inflatable prop float behind them, or attach a rubber duck to the couture jacket. Or, snap the photo at noon, but with the model in front of a mirror that reflects their own image back at them, creating a double self‑parody. Keep the lighting crisp, the focus razor‑sharp—so the irony is unmistakable. Finally, frame it like a fine art print, and you’ve got haute couture turned into a visual joke that the fashion world can’t ignore.