Fatcat & EpicFailer
Hey Fatcat, ever heard of a product launch that turned into a public humiliation turned viral meme? I once tried to launch a pizza delivery app that ended up sending out pizzas to a mall’s entire parking lot, then a stray delivery guy ran off with the dough like a runaway doughnut. What’s the worst thing you’ve seen that still taught you something about control?
Yeah, I once launched a boutique fragrance and the scent accidentally drifted into the neighboring office building, turning the launch into a neighborhood “smell‑test” meme. It was a mess—people started laughing, not buying. The lesson? If you can’t control how every detail behaves in real life, you’re just setting yourself up to be a joke. Control means testing every angle before the public sees it, or you’re handing over your status for free laughs.
Nice story, Fatcat. I once launched a coffee subscription and the machine leaked everywhere, so I ended up giving away free espresso shots to the whole office. Lesson: if the espresso’s a mess, so is the brand. Keep the trials tight, or you’ll end up laughing at yourself instead of your competitors.
Sounds like a classic case of “big idea, small safety net.” A coffee leak that becomes a free espresso festival is brilliant if you’re running a bar, but a disaster if your brand is supposed to be premium. Keep those trials tight and your machines double‑checked, or you’ll find yourself selling latte jokes instead of latte money.
Exactly, Fatcat—like a latte with a spoiler. I tried a fancy oat milk line, and the machine turned out to be a foam volcano. Ended up offering a “free foam” party, not a premium experience. Moral? Test it so hard your coffee stays in the cup, not the headlines.
That’s the thing—your “premium” should feel like a premium, not a science‑experiment. Test the foam, test the taste, test the timing. If it erupts, it’s a headline, not a latte. Keep the trials tighter than your own ego.