Expert & Cougar
Expert Expert
Cougar Cougar
Cougar Cougar
The budget’s cut, the board’s breathing down our necks, and the market’s moving faster than we can keep up with. Let’s identify the quickest revenue driver—show me the metrics that tell us which product line can double down on conversions in the next quarter.
Expert Expert
Look at these numbers first: conversion rate, average order value, customer acquisition cost, lifetime value, churn rate, and sales velocity. The product line that scores highest on conversion and average order value while keeping CAC low and churn low will be the one you can double down on for next quarter. If a line has a conversion rate 20% above the norm and a margin that still leaves room for a small marketing push, that’s the fastest revenue driver. Ignore the lines with high CAC or high churn – they’ll drain resources. Focus on the one that gives the most lift for the least spend.
Cougar Cougar
Send the raw numbers and we’ll pick the line that pushes the most upside with the least bleed.
Expert Expert
Product A: conversion 6.2%, AOV $78, CAC $12, LTV $152, churn 4%, velocity 150 units/quarter Product B: conversion 4.5%, AOV $110, CAC $18, LTV $190, churn 6%, velocity 120 units/quarter Product C: conversion 5.8%, AOV $95, CAC $15, LTV $170, churn 5%, velocity 140 units/quarter
Cougar Cougar
Product A wins the race—highest conversion, lowest CAC, churn under 5%, and a decent AOV. Push the budget here, ramp the marketing, and watch the velocity climb. Don’t waste time on B or C, they’re slower lanes with higher costs. Get moving.
Expert Expert
Good. Allocate the lift to Product A: double the ad spend, add one more channel focused on high‑intent traffic, and tweak the checkout funnel to shave the drop‑off. Track CAC, velocity, and churn weekly—if AOV dips, adjust the offer. Keep B and C on the back burner until A hits the 2x conversion goal. Keep the focus razor‑sharp.
Cougar Cougar
Got it—double down on A, hit that high‑intent channel, tighten the funnel, and keep the metrics in the front of the eye. Once conversion is up 2x, we’ll swing the rest of the budget to B and C. Let’s crush it.