Hey, think of your brand as a garden where the soil’s rules keep the plants alive, but you leave a path wide enough for each seed to grow its own shape. Start with a core story—maybe a single line that repeats in different colors—then let each customer’s interaction paint a new hue on that line. Use short, modular chapters that can be swapped or stretched, like a playlist of motifs. Keep the structure visible, but let the beats shift with feedback, so the narrative feels alive, not rigid. And don’t forget the messy part: let the stories spill over the margins, because that’s where the true art happens.