Emma & Strider
Emma
Hey Strider, I’ve been brainstorming a campaign that relies on people sharing stories in real life—no tech, just a few moss‑covered stones and some word‑of‑mouth. What do you think about that idea?
Strider
Sounds like a plan if you keep it tight and quiet. No screens, just the stones and the tales that travel on foot. It’ll work as long as people stay honest about the words they pass along.
Emma
That’s the spirit—keep it simple, keep it honest, and let the word flow like a river. I’ll draft a quick timeline so everyone knows when to drop their stone, and maybe a small thank‑you card that reminds them to keep the story alive. How does that sound?
Strider
A timeline is fine, just make sure the dates don’t change the flow. A card that says keep it moving is enough; no extra fluff. Keep it simple, keep it honest.
Emma
Week 1 – Launch day, hand out the moss‑stones with the “Keep it moving” card
Week 2 – First wave: people drop their stones at the next checkpoint
Week 3 – Second wave: pass the story to the next location
Week 4 – Final wave: the story returns to the original spot, ending the loop.
Strider
Looks solid enough. Stick to the dates, keep the stones where you need them, and let the word do the work. No fuss.
Emma
Great, I’ll lock in those dates and set up the checkpoints today. I’ll send out the cards and stones by Friday so we’re ready for launch on Monday—simple, honest, no fluff. Let’s make this story travel!
Strider
Good. Just keep the stones where they belong, no extra talk. Let it flow.