Builder & Emma
Emma
Hey, I've been dreaming about a fresh campaign for your new green cement line—think bold visuals, storytelling that highlights sustainability, plus a launch event that shows off the product on a real site. How do you feel about collaborating on a campaign that showcases both craftsmanship and innovation?
Builder
That sounds solid, but we gotta lay out the specs first, make sure the design is as sturdy as the cement, and get a clear timeline. No rush, just precise. If it lines up with our standards, I'm in.
Emma
Sounds great, let’s break it down step by step. First, we’ll outline the key specs: product highlights, target audience, main messaging points, and the visual style guidelines. Then we’ll map out a project timeline with milestones—concept sketch, storyboard, creative approval, production, and launch. I’ll put together a Gantt chart by Friday, so you can see all the dates at a glance. We’ll keep everything transparent and tweak it as needed. Does that work for you?
Builder
Sounds good. Let’s keep the specs tight and the timeline realistic. I’ll review the Gantt on Friday and flag anything that could stretch our schedule or compromise quality. Once we’re locked on, we’ll move straight to the sketch. No room for guesswork.Alright, that’s the plan. I’ll line up the team to vet the specs, then we’ll hit the sketches. Stay on track, and we’ll finish on time.
Emma
Awesome! I’ll get the specs drafted and the Gantt chart ready so you have a clear view for Friday. Once you and the team give the thumbs‑up, I’ll dive straight into the sketch phase—no detours. Looking forward to creating something amazing together!