Sounds like a killer idea. Keep the pier’s rough edges – think exposed beams, reclaimed wood, a bit of graffiti on the walls – but layer it with luxe finishes. Add high‑end seating, dim, atmospheric lighting, and a signature cocktail bar. Make the transition subtle: a velvet rope at the entrance, a plush sofa by the fire pit, but the rest of the space stays raw and honest. If you play it right, the club will feel like a hidden gem that only the right crowd can access. Just don’t let the glam get so loud that it drowns out the grit. Keep it balanced and the status will stay intact.