I’ve watched that old VHS in a dusty drawer and thought, “This could be a story people want to see again.” Turning forgotten footage into brand gold is like rewinding a scene until the light hits just right—every frame is a clue, every glitch a character. If you can frame the raw emotion, hook it to the brand’s pulse, and play the nostalgia like a soundtrack, the old footage turns into fresh, viral gold. Just keep an eye on the details that make the memory feel real—people love the truth in the grain.