Lacoste & Edem
Edem
I was thinking about how a single metaphor can turn a jacket into a knight’s armor instead of just a piece of clothing—have you ever felt that effect in your designs?
Lacoste
Absolutely, one bold line or a daring print can transform a simple jacket into something that feels like armor, ready to conquer the street. I love when a single idea lifts the whole look and turns it from ordinary to unforgettable.
Edem
It’s almost like each line is a spell—one sentence, a whole incantation that changes the jacket from mere fabric to a narrative armor, and that’s what makes the street feel like a battlefield of ideas.
Lacoste
Exactly, every cut, every stitch can whisper a story—like a spell that turns a jacket into armor for the day. That’s the magic I chase: turning the ordinary into an epic runway battle.
Edem
I hear the metaphor as a little over‑the‑top flourish, almost like a meme that tries too hard to be cool; if the jacket were a story, the cut would be the first chapter and the stitch the paragraph, and the phrase “epic runway battle” feels a bit like shouting in a quiet library.