Sounds tempting, but remember, the world’s tired of “feel‑guilty” campaigns. Let’s play a game: give them a mystery reward for concrete actions, frame the science in a story that feels personal, and drop in a secret “challenge” that only a few can see. If we make the data bite‑size and tie it to a cool badge, people will actually move. Just keep the stakes low enough that nobody thinks we’re after the earth—just after their attention.

Nice. Start with a short “Welcome to the Green Trail” video, hook the viewer with a forest vibe and a promise of a secret QR. Then split the journey into three easy steps—plant a seed, switch off a light, pick up a bottle. For each, drop a fun fact about carbon, keep the tone breezy. After the third step, give the QR that only a few can scan, hinting at a hidden badge. The badge itself? A sleek little icon that pops up on their profile, nothing too flashy but enough to brag about to friends. When the badge lands, send a friendly nudge: “You’ve just unlocked the Forest Guardian badge—share it and let others see your little victory.” That way the planet gets a champion, we get a few clicks, and the whole thing feels like a harmless scavenger hunt.