First off, a riff is only a hook until it’s sold. Build a brand around the energy—short, punchy social clips, a clear story, a visual style that sticks. Get the riff on a single, push it into every sync opportunity: ads, sports, video games. That’s the fastest high‑margin revenue. Then lock down merch. Limited drops, high‑margin prints, bundles with concert tickets. Use data from streaming to see where the fan base is strongest and tour there—maximises ticket sales and merch per square foot. Keep tour costs lean: a mobile stage, a core crew, and partner with local sponsors to cover a chunk of expenses. On streaming, the cut is tiny; the goal is to funnel listeners to paid content—VIP meet‑and‑greets, exclusive streams, merch. Track engagement, calculate ROI for every channel, and cut any spend that doesn’t hit a clear metric. Bottom line: keep the focus on conversion, control costs, and always be ready to pivot the brand to the next high‑yield platform.

Let’s move fast, cut the fluff, and get that first tour booked. I’m ready when you are.