Hey! I keep my crew on point with real proof, not just buzz. Every piece I drop comes with a quick behind‑the‑scenes snap of the raw material, a link to the supplier’s sustainability report, and a QR code that takes fans to the full audit. I also run live Q&A’s where I walk through the supply chain, so people see the journey, not just the end product. I mix that transparency with authentic storytelling—like a mini fashion documentary on my stories—so the audience feels part of the mission. And I never shy away from showing the rough edges; if a product isn’t perfect, I own it and explain how we’re improving. That honesty builds trust, and trust is what keeps the loyalty real, not just hype.