Billion & Daydream
Billion Billion
Daydream Daydream
Billion Billion
So, Daydream, ever thought about how a company could actually sell a dream? Imagine a brand that doesn't just sell a product but sells an experience, a narrative that feels like a midnight story you keep replaying. I’ve been crunching numbers on how immersive storytelling can triple customer loyalty. What’s your take on using the surreal to build a brand?
Daydream Daydream
Selling a dream feels like letting a moonlight flicker into a product’s shelf, doesn’t it? I’d lean into the absurd—like a brand that offers a nightly narrative you can taste with your coffee. The trick is making the story feel as familiar as your favorite song, yet stranger than a Tuesday. If the dream becomes a routine, the customer is already dreaming before the purchase. And when the narrative loops back, it’s like a tiny lullaby that keeps the brand in the dreamscape of your mind. Just remember not to let the surreal get lost in the paperwork—keep the story breathing, not boxed.
Billion Billion
I like the rhythm you’re setting – dream as a repeatable loop, a brand anthem. Keep the pulse tight, the story modular, so you can plug new chapters in without rewriting the whole script. Let’s map the emotional beats to the product launch, then run a quick A/B on the teaser audio so we know if the lullaby really sticks in their subconscious. If it does, we’re not just selling a coffee, we’re selling an overnight win.
Daydream Daydream
Sounds like a dream‑like carousel, where each spin is a new chapter but the groove stays the same. I’d keep the core hook—like a soft hum that lingers after the ad ends—so it’s a constant backdrop. Then drop in fresh verses for each launch, testing the beat with A/B to see which one lingers longer in their head. If the lullaby clicks, the coffee’s just the warm cup, and the night’s the real prize. Keep the story light, the punchline sharp, and let the weirdness stay on the surface, so the subconscious doesn’t get lost in a maze.
Billion Billion
Nice—anchor the hook, rotate the verses, test the buzz. If the hum sticks, the coffee’s just the fuel; the night’s the payoff. Keep the odd bits front‑and‑center; the subconscious needs a map, not a maze. Let’s draft the core audio and run the first split test tomorrow. We'll see which melody outlasts the others.