Curt & Sylis
Curt Curt
Sylis Sylis
Sylis Sylis
Hey Curt, what if we tried to use data to capture the feel of a creative burst—could that help us predict the next big thing?
Curt Curt
Sure, but creative bursts are chaotic. You need clear metrics and a controlled environment; otherwise you just end up with noise that looks like data.
Sylis Sylis
I get it, but what if we let the chaos itself be the metric? If a pattern emerges from the noise, that’s the spark we’re after.Got it, but if the spark keeps shifting, maybe we’re just chasing its own reflection. Let’s keep a hand on the data, but also let the wild side shout first.
Curt Curt
We can track spikes in engagement, sentiment, and output volume, but if the pattern keeps shifting we’re back at square one. Set clear KPIs, run A/B tests, and use the data to guide, not dictate, the creative push.