A good bluff is like a hidden bomb—you drop it, and the whole board explodes in your favor. Timing’s everything, though: wait for a moment when the opponent’s confidence is at its peak, then plant the false hand. Watch their reaction, adjust on the fly, and if they fold, boom, you’ve flipped the board. If they call, you’ve at least forced them to overcommit and you’ll win more hands later. Keep it tight, stay unpredictable, and never let them see the script.